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\nKOTA KINABALU: The Faculty of Business, Economics and Accountancy (FBEA) of Universiti Malaysia Sabah relaunched the Borneo Tourism Research Centre (BTRC), recently.
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\nThe rebranding exercise was undertaken by a team of researchers led by Director of BTRC, Dr. Balvinder Kaur Kler. \u00a0
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\nAccording to Balvinder, BTRC will strive to ensure destination communities benefit from tourism knowledge.
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\n\u201cThe revised set of goals aims to guide research that has practical value for communities, industry, and policy, planning, and management decisions. The centre has a new logo, vision, and mission statements.
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\n\u201cResearch focus areas include ecotourism, agritourism, rural tourism, and several sub-niche markets within each,\u201d she said in a statement here today.
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\nBalvinder explained that rebranding is timely as it has been an unprecedented time for the tourism industry, tourists, and destinations.
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\n\u201cA fourth research area is regenerative tourism which could lead to recovery plans where all stakeholders in the tourism value chain assume a shared responsibility to preserve local assets and enable the destination to flourish in a meaningful way.
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\n\u201cThey are also newly appointed research fellows, including Dr. Bamini Kpd Balakrishnan, Associate Professor Dr. Caroline Geetha, Dr. Chew Tze Cheng @ Nur Alesha Chew, Dr. Christie Pei Yee Chin, Dr. Mazalan Mifli, Dr. Oscar Dousin, and Rosle Mohidin.
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\n\u201cAdditionally, two external research fellows include Dr. Paulin Wong, Quest International University, Perak, and Dr. Wong Siao Fui, MODUL School of Tourism and Hospitality Management Nanjing, China.
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\n\u201cMeanwhile, Associate Professor Dr. Awangku Hassanal Bahar Pengiran Bagul and Associate Professor Dr. Fiffy Hanisdah Saikim had their tenure as research fellows renewed to complete the team,\u201d she said.
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\nThe ceremony was officiated by the Dean of FBEA, Professor Datuk Dr. Hj. Kasim Hj. Md. Mansur.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00a0 KOTA KINABALU: The Faculty of Business, Economics and Accountancy (FBEA) of Universiti Malaysia Sabah relaunched the Borneo Tourism Research Centre (BTRC), recently. \u00a0 The rebranding exercise was undertaken by a team of researchers led by Director of BTRC, Dr. Balvinder Kaur Kler. \u00a0 \u00a0 According to Balvinder, BTRC will strive to ensure destination communities […]<\/p>\n","protected":false},"author":9,"featured_media":12576,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[28],"tags":[],"class_list":{"0":"post-12575","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-local-news"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/jesseltontimes.com\/wpmarch2025\/wp-json\/wp\/v2\/posts\/12575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jesseltontimes.com\/wpmarch2025\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jesseltontimes.com\/wpmarch2025\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jesseltontimes.com\/wpmarch2025\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/jesseltontimes.com\/wpmarch2025\/wp-json\/wp\/v2\/comments?post=12575"}],"version-history":[{"count":1,"href":"https:\/\/jesseltontimes.com\/wpmarch2025\/wp-json\/wp\/v2\/posts\/12575\/revisions"}],"predecessor-version":[{"id":12577,"href":"https:\/\/jesseltontimes.com\/wpmarch2025\/wp-json\/wp\/v2\/posts\/12575\/revisions\/12577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jesseltontimes.com\/wpmarch2025\/wp-json\/wp\/v2\/media\/12576"}],"wp:attachment":[{"href":"https:\/\/jesseltontimes.com\/wpmarch2025\/wp-json\/wp\/v2\/media?parent=12575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jesseltontimes.com\/wpmarch2025\/wp-json\/wp\/v2\/categories?post=12575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jesseltontimes.com\/wpmarch2025\/wp-json\/wp\/v2\/tags?post=12575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}