SEDANIA’s sustainable healthcare unit Offspring expands footprint into African continent

KUALA LUMPUR: SEDANIA Innovator Berhad’s (“Sedania” or the “Group”) sustainable healthcare subsidiary, Offspring Inc. Sdn. Bhd. (“Offspring”) made further inroads into overseas markets, having received its first order to export its sustainable healthcare products to Togo and Nigeria.
This latest milestone validates and cements Offspring’s global aspirations as it is already present in major continents such as Europe, North America and Asia.
Offspring Chief Executive Officer Roslan Ismail said, “This first order from both Togo and Nigeria represents a significant step forward in our plans to firmly establish Offspring’s presence in Africa, which is the world’s second largest and most populous continent.
“Togo and Nigeria will be our first two forays into Africa. The impending successful deliveries should raise our brand awareness in Africa and position Offspring strategically to capture further opportunities in the continent.
“We are optimistic about penetrating more African markets as we believe our products fulfill the healthcare needs of the large African populace, with Togo and Nigeria’s population currently standing at approximately 8.7 million and 215.1 million, respectively.
“This deal is an ideal stepping stone for Offspring to eventually secure further business opportunities in the continent, which would be supported by our plan to introduce other organic essential products once the Offspring brand name is further entrenched in Africa.”
Offspring markets and exports a range of preventive healthcare products. This primarily encompasses a range of safe, all-natural and eco-friendly baby products such as diapers, plant-based wipes, and sustainable household essentials. All these products are manufactured using materials and ingredients which are not harmful to the environment and lead to lower carbon emissions.